The stakeholders are people who have particular connection with the organisation, they can influence the company’s running and also affected by it. When looking into one company, their stakeholders including their employees, investors, customers, media and so on.
In Wikipedia’s explanation, the situational theory of publics defines that publics can be identified and classified in the context to which they are aware of the problem and the extent to which they do something about the problem. And now this theory is seen as a very practical technique for recognising publics as subjects
According to the theory, groups of latent publics connected with organisation unconsciously, aware publics realise the existence of issue or problem and active publics are highly involved in handling the issue or problem. Therefore it is very clear that the last two groups are the audience that PR practitioners need do things to.
Reference:
Tench R. and Yeomans L., (2009). Exploring Public Relations. 2nd ed. Navarro: Pearson Education Limited. Audiences, stakeholders, publics: Choo G., P230-231.
No comments:
Post a Comment