1 Learning the rules
Targeting the audience, defining the most effective approaches to reach them and receiving the feedback – this is the normal format of social marketing and it is also useful in china as everywhere else.
Don’t think you have 1.3 billion potential customers - It is impossible target people all around China. For instance, no one will talk the same way to Shanghaineses and Beijingers. Therefore choosing the best way to communicate which depends on the target area population you want to talk with.
Last but not the least, be well prepared for a much longer time than expected before to reach a desired results.
2 Keeping informed of trends
As a developing industry in China, there are new tools or methods appearing everyday. It is much more obvious when considering the biggest market and audience group in the world. Since the landscape changes so quickly, it is critical to catch up with the newest trends.
For instance there are some people still thinking Chinese are silent and don't like to participate in activities which have little connection with themselves. Such kind of big mistakes have been overthrown by unaccountable facts.
3 Strong network presence and participation
It is not only because of the biggest population of netizens, but also the fact that we running our own social networking sited which are different with any other countries in the world.
This tip is critical and should keep in mind for all the times. Becoming a part of social marketing network is not only about creating a website or registering a micro-blog account. It is important to get involved in. and interaction is the foundation of gaining trust and relationship.
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