CSR Practice in Chinese International Corporation

Corporate social responsibility, known as CSR, is more and more important now for a company to promote a positive image. Despite this, I am still facing the problem of figuring out what corporations are required to do for their CSR. Is it charity or funding rising activities? Is it protecting environment or promoting human rights? Is it producing public service or improving social welfare which should be done by government? Or is it all above? One thing I am pretty sure is, CSR is a company's framework of social responsibility and will help to build its long-term and sustained growth.
Some people believe that public and business is a contradiction. There can be no commercial business with purely public service. In fact this is a misunderstanding. After all, it is not only reflected in the money and public fund-raising and assistance to conduct a simple blog. Moreover, it should reflect the sustained social behavior, activity, or even cause, such as creating non-profit organization, founded both the profit social enterprise and the organization of volunteer public service activities. .
Nowadays CSR reports has become an rapidly growing task for international companies and following the trend, Chinese enterprises are paying more attention to this fields. Additionally, CSR reporting by Chinese companies has increased dramatically over the past three years.

Lenovo, the Chinese IT giant, published their first CSR report in 2008 and did this annually after that. Liu Chuanzhi, the board chairman stated as below:
“Enterprises need to function within a framework of social responsibility. We first need to do our own business well and to provide better products and services to the general public. We need to pay taxes as required by law, create more job opportunities and expand social wealth. This is our fundamental duty. In addition to these requirements, we should give back to society as much as we are able to and shoulder the responsibilities that come with our successes.”
As to their report, in the past year, Lenovo popularized computer knowledge to 20 million users in the rural areas in China and further improved its environmental-management system. The company says that it will increase its carbon efficiency by 10% in the year 2012-2013.In bridging the digital divide, Lenovo launched the "PC to the countryside" program; in addressing climate change, Lenovo to further improve the environmental management system, and developed to the 2012/2013 fiscal year will increase by 10% carbon efficiency target; in public venture capital projects, through the implementation of two public venture capital program, Lenovo has supported nearly 30 public interest organizations.
And their achievement appeared in the end of 2010. According to the newest report made by The Hurun Research Institute, Lenovo is the best-performing corporate social responsibility programmes only after Bayer in China.

Lenovo（China）Corporate Social Resposibility Report 2010:
http://csr.lenovo.com.cn/download/index.aspx