Friday, 11 March 2011

Google VS. Baidu

Google began in 1996 as a research project in Stanford University and now it developed into the largest search engine in the world. Besides the web search, Google launched a series of services including map, translate, mail, news and so no. Google runs over one million servers in data centers around the world, and processes over one billion search requests and about twenty-four petabytes of user-generated data every day.
Baidu, the best Chinese search engine in the world, was founded in 2000. Baidu’s services including post – user forum, MP3, Baike – an online collaboratively-built encyclopedia and so on. And Baidu is the first in China to offer WAP and PDA-based mobile search.
In order to find the difference between these two search engines, I typed “mosjiang” in both webs and results came out like below.
Luckily, they all provided some information about me instead of others. Google’s results were my accounts on some social medias like Facebook, twitter and YouTube, which help me to build connection with me directly.
Compared with this, Baidu’s results were more like some further information. Such as one of my blog, my comment for movie which published before or my favorite music records on a music website. This information describes my personality without telling people any details. And this based on Chinese people’s habit – we want to express our views but we don’t want others know who we are. Another interesting point is there is no advertising shown in google page but in the right side of Baidu’s page, there is a post about using Baidu to promote yourself.
Then I tried again with key words – jasmine revolution. About 5,940,000 results came out in google and only 17,000 results were shown in Baidu. The words below the Baidu search bar means – according to related laws and policy, some results cannot be shown. What’s more, the second news in Baidu was nothing to do with jasmine revolution.
As for google I also think the results are very ridiculous. In their seven first results four were about China’s security control. It seems like that people care more about Chinese government instead of jasmine revolution.
All in all, every characteristic of Baidu comes out with a label “Made in China”, and that’s the reason why it succeeds in China. As for Google, it is the most popular search engine in the world, but it still a tool used by state apparatus to influence public opinion.

No comments:

Post a Comment